Search Engine Optimization (SEO) is a
methodology of strategies, techniques and tactics basically used to increase
the amount of visitors to a website by obtaining a high-ranking placement in
the search results
page of a search engine- including Google, Bing, Yahoo and other search
engines.
HOW DOES IT WORK?
There is nothing
really mystical about it. You might have heard a lot about SEO and how it works
, but basically what it is a measurable, repeatable process that is used to
send signals to search engines that your pages are worth showing in Google’s
index.
TYPES OF SEO
Basically there are
three types of SEO are present and all are having their particular importance.
1. WHITE HAT SEO
White Hat SEO utilizes
techniques and methods to improve the search engine rankings of a website which
don’t run afoul of search engines (mainly Google) guidelines. Some white hat
SEO techniques including: high quality content development, website HTML
optimization and restructuring, link acquisition campaigns supported by high
quality content and manual research and outreach. Its expectations is steady,
gradual, but lasting growth in rankings.
2. BLACK HAT SEO
Black Hat SEO exploits
weakness in the search engine algorithms to obtain high rankings of a website.
Such techniques and methods are in direct conflict with search engines
guidelines. Some black hat SEO techniques include: link spam, keyword stuffing,
cloaking hidden text, and hidden text. Its expectation is quick, unpredictable,
and short-lasting growth in rankings.
3. GRAY HAT SEO
Gray Hat SEO is not
something between Black Hat and White Hat, but rather “the practice of
tactics/techniques which remain ill-defined by publishing material coming out
of Google, and for which reasonable people could disagree on how the tactics
support or contrast with the spirit of Google’s published guidelines. Its
expectation remains under the terms White Hat and Black Hat.
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