SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics basically used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine- including Google, Bing, Yahoo and other search engines.

HOW DOES IT WORK?

There is nothing really mystical about it. You might have heard a lot about SEO and how it works , but basically what it is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

TYPES OF SEO

Basically there are three types of SEO are present and all are having their particular importance.

1.       WHITE HAT SEO

White Hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engines (mainly Google) guidelines. Some white hat SEO techniques including: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. Its expectations is steady, gradual, but lasting growth in rankings.

2.       BLACK HAT SEO

Black Hat SEO exploits weakness in the search engine algorithms to obtain high rankings of a website. Such techniques and methods are in direct conflict with search engines guidelines. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking hidden text, and hidden text. Its expectation is quick, unpredictable, and short-lasting growth in rankings.

3.       GRAY HAT SEO

Gray Hat SEO is not something between Black Hat and White Hat, but rather “the practice of tactics/techniques which remain ill-defined by publishing material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines.  Its expectation remains under the terms White Hat and Black Hat.

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