If you are one of those, who believe that
logos don’t make a difference as far as a company’s success or popularity is
concerned, then let us warn you that you are highly mistaken! This may sound a
bit weird but yes, you may either lose a customer or earn one. It is pretty
necessary to choose an apt logo for your firm that has the power to represent
you and your organization accurately.
Your logo should include your company’s
name and an icon representing your brand. Keeping the logo simple yet smart is
the key. Just as too many cooks spoil the broth, too much art or information in
your logo will make it appear too crowded and won’t look appealing at the same
time. It might create confusion among people and also they won’t come to know
what your business is all about.
Choose a colour of your choice. Keep it
medium, i.e. neither too bright nor too dull. You have to make a wise decision
while opting for more than one colour in your logo as it might give an
unprofessional look.
Use a simple font if you are incorporating
the name of your company in your logo. Cursive font might be tempting but it
will make the script hard to read. An ideal logo should have a blank background
as it will make it stand out.
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