Difference between White hat & Black hat SEO

About SEO

SEO(Search Engine Optimization) Refers to the process of improving traffic to a given website by increasing the site's visibility in search engine results page. Websites can  improve the visibility by improving content, making sure that the pages are able to be indexed correctly, and also  ensuring that the content is unique. The search engine optimization process typically leads to more traffic for the site because the site will appear higher in search results according to the keywords.

Major points to differentiate between white hat and black hat SEO.

1.White Hat SEO-      

                                       

White Hat SEO a technique which refers to any practice that improves your search performance on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms and conditions. These strategies stay within the boundaries as defined by Google. For Example :

• ·         Offering quality content
• ·         Using keyword-rich meta tags
• ·         Making your site user interface  easy to navigate

2.Black Hat SEO-

Black Hat SEO is commonly defined as a disapproved practice that nevertheless could increase a page's ranking in a search engine result page (SERP). These practices are against the search engine's terms and conditions and can result in the site being banned from the search engine and its affiliated sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google's Webmaster Guidelines. Here are  Some of the examples of black hat SEO techniques which includes keyword stuffing, invisible text, clocking, doorway pages, adding unrelated keywords to the page content or page swapping.

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