Pay Per Click is a kind of online advertising that makes the use of bidding to direct traffic to websites. Advertisers only pay when the ad is actually clicked by an end user. The end user types a search query or searches term into their web browser. The searcher on the internet looks for a solution to their queries, so the advertiser has an opportunity to connect with the user by bidding on the keywords. Each time a user sees an ad containing their keywords, it is called an Impression. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
In a PPC campaign, we pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on our ads, we need to pay the current Cost Per Click (CPC) from your budget. Once your budget has been depleted, Google ceases to run your ads until you replenish your fund again.
While PPC is certainly very easy to implement, so rushing into the process can lead to problems if you don’t know the basics, you will not be able to launch an effective PPC campaign that will bring new visitors to your site. There are some essential aspects we need to keep in mind after setting up Google AdWords account. Firstly we need to Create Goals for your PPC Campaign and Secondly is to establish an Easy to Use Campaign Structure.
For more information on PPC service in Delhi, Contact us.
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