What is a Brand ?
A brand is basically a product or it can be a service that is distinguished from all other products, services, so that it can be easily communicated and marketed to the customers. A brand name is the name of the distinctive product, service. Branding is the process of creating and spreading the brand name among people. Brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency.
Strategies of Branding
Creating a strategy is a long-term plan for the development of a successful brand in order to achieve the goals. A well-defined brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments
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Types of Brands
· Product Brands
· Service Brands
· E-Brands
· Media Brands
· Not-for-profit Brands
· Nation Brands
· Government Brands
· Global Brands
· Organization Brands
Elements of Brand
The brand name, logo, and style of packaging are examples of Brand Elements. Brand Elements should be as many of the following characteristics as possible: Meaningful (means effectively enable customers to understand the meaning of the Brand)
Transform a Product into a Brand
It might take a long time, but you will run your product to your target audience.
· Your product and your brand must have its own identity in the future, so that it can survive in the market
· Your brand must have a unique personality and so that future customers will relate to aspects that are part of their product.
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