Tuesday, 15 August 2017

DIGITAL MARKETING TRENDS

The field of digital marketing is highly volatile and extremely competitive. Every year marketers discuss the ongoing and upcoming trends along with opportunities and challenges that can take the marketing techniques to other level.
The traditional techniques used earlier are no more in vogue. Everything has turned out to be mobile phone centric. The applications and websites that are mobile phone optimised are the only ones that are going to last! Not just the mobile phones, but other smart wearable devices like smart watches will also find a place in digital marketing techniques.
Videos have already created a sensation on digital platforms. Video based ads. and other marketing methods will soon rule over the scene. Content will reach on an altogether different level soon. Skill, knowledge and creativity on the subject matter will make a difference for sure. Mobile apps have become a necessity. Nearly every aspect of life and the day-to-day activities are covered in these apps. These apps are soon going to replace websites even!!
Social media sites are already popular with the new generation and with the various innovations that are being made by Facebook and other sites; they are soon going to dominate the scene. Artificial Intelligence based technology and Chatbots are also expected to rule the charts.

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