A kind of leaflet containing printed information is generally known as a brochure. Two kinds of brochures are mainly put to use- the bi-fold and the tri-fold ones. Printed on both sides, a bi-fold brochure is folded twice whereas, a tri-fold brochure, also printed on both sides is folded thrice. Organisations, individuals and businesses make use of brochures for various purposes. The primary use is to provide information to a large number of people.
Having right brochure designs is extremely essential to target your potential audience. Below mentioned are some of the tips that can help you reach your desired goals.
1. The concept of the brochure should be clear in your head, even before you start creating design. The primary purpose of the brochure should also be clear as it would have a major bearing on the pamphlet design.
2. For an effective brochure, it must be arranged in a simple manner so that people may easily go through the information it contains. Make use of headlines and bullet points to highlight the major points. Make use of images wherever you want to.
3. Good quality paper must be used if you want your brochure to last long. Various types of printing paper are there such as glossy paper, tracing paper, Manila paper and embossed paper. A strong and durable paper must be used for such kind of printing.
4. Headlines should be made as attractive as possible. Keep it simple, enticing and crisp.
MMBO is one of the greatest digital branding companies in India. For more details, contact us.
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